BODUR MAQAM

GRAPHIC DESIGN. PRINT & PACKAGING. BRANDING & IDENTITY.

GRAPHIC DESIGN.

PRINT & PACKAGING.

BRANDING & IDENTITY.

GRAPHIC DESIGN. PRINT & PACKAGING. BRANDING & IDENTITY.

THE PROJECT


THE PROJECT


THE PROJECT


THE PROJECT


“The musical system in question is maqam, a traditional, Arabic alternative to Western music theory that breaks melodies down into 72 seven-note scales, each corresponding to a specific mood or narrative. “As someone who’s obsessed with songwriting and storytelling, it felt like I’d stumbled across gold,” BODUR tells Dazed. “Maqam saba, for example, means longing for a place or a person you will never see again, so if you use those notes it evokes that feeling.” - DAZED


I worked with Chloe Bodur to create the accompanying graphics for her incredible album MAQAM. The striking photography by Forman Ahmed laid the groundworks for what we needed graphically. The complexity of the imagery I thought would be best accompanied by a simple, confident graphic treatment. The poignancy and cultural relevance of the album I wanted to subtly incorporate within the graphics. I achieved this by using the double string on the Oud as inspiration, the motif can be found across the graphics.

“The musical system in question is maqam, a traditional, Arabic alternative to Western music theory that breaks melodies down into 72 seven-note scales, each corresponding to a specific mood or narrative. “As someone who’s obsessed with songwriting and storytelling, it felt like I’d stumbled across gold,” BODUR tells Dazed. “Maqam saba, for example, means longing for a place or a person you will never see again, so if you use those notes it evokes that feeling.” - DAZED


I worked with Chloe Bodur to create the accompanying graphics for her incredible album MAQAM. The striking photography by Forman Ahmed laid the groundworks for what we needed graphically. The complexity of the imagery I thought would be best accompanied by a simple, confident graphic treatment. The poignancy and cultural relevance of the album I wanted to subtly incorporate within the graphics. I achieved this by using the double string on the Oud as inspiration, the motif can be found across the graphics.

“The musical system in question is maqam, a traditional, Arabic alternative to Western music theory that breaks melodies down into 72 seven-note scales, each corresponding to a specific mood or narrative. “As someone who’s obsessed with songwriting and storytelling, it felt like I’d stumbled across gold,” BODUR tells Dazed. “Maqam saba, for example, means longing for a place or a person you will never see again, so if you use those notes it evokes that feeling.” - DAZED


I worked with Chloe Bodur to create the accompanying graphics for her incredible album MAQAM. The striking photography by Forman Ahmed laid the groundworks for what we needed graphically. The complexity of the imagery I thought would be best accompanied by a simple, confident graphic treatment. The poignancy and cultural relevance of the album I wanted to subtly incorporate within the graphics. I achieved this by using the double string on the Oud as inspiration, the motif can be found across the graphics.

“The musical system in question is maqam, a traditional, Arabic alternative to Western music theory that breaks melodies down into 72 seven-note scales, each corresponding to a specific mood or narrative. “As someone who’s obsessed with songwriting and storytelling, it felt like I’d stumbled across gold,” BODUR tells Dazed. “Maqam saba, for example, means longing for a place or a person you will never see again, so if you use those notes it evokes that feeling.” - DAZED


I worked with Chloe Bodur to create the accompanying graphics for her incredible album MAQAM. The striking photography by Forman Ahmed laid the groundworks for what we needed graphically. The complexity of the imagery I thought would be best accompanied by a simple, confident graphic treatment. The poignancy and cultural relevance of the album I wanted to subtly incorporate within the graphics. I achieved this by using the double string on the Oud as inspiration, the motif can be found across the graphics.

LET'S WORK TOGETHER…

LET'S WORK TOGETHER…

LET'S WORK

TOGETHER…