Business Gateway offers support and professional resources to help anyone starting up or growing a business, including workshops, events, news and advice. Their branding and adverts were very informative and to the point, which drove traffic mainly from an older client base. They wanted to

target and attract a younger demographic, specifically higher education students about to leave university. Myself and my creative partner Euan conceptualised a fun, narrative based animated social media advert that would resonate with students nearing the end of their studies who may not know where to find support upon graduation. The humorous animation sees a character go through university on a conveyor belt that increases in speed until they are cast out abruptly at the end, falling face first onto concrete besides a Business Gateway trampoline instead of launching.