CORTO.ALTO 30/108

GRAPHIC DESIGN. PRINT & PACKAGING.

GRAPHIC DESIGN.

PRINT & PACKAGING.

THE PROJECT


THE PROJECT


THE PROJECT


THE PROJECT


During the ‘Bad With Names’ promo campaign, Liam Shortall produced 108 new demo ideas for corto.alto, a process not focused on perfection, but rather with the aim to produce as many ideas as possible and deepen his individual writing and production style. 


Early 2024, he had 108 ideas in a folder - not fully composed tracks that would be placed well on a standard 12 track album, but not throw away ideas either. 

He decided to dedicate the following 4 months to finish 30 of these tracks; recording some of his favourite musicians in his home studio and remotely. The goal wasn’t to make a perfectly clean and polished album, but to get these ideas out into the world and explore new grooves, sound design worlds and composition ideas 


Each track has its own single artwork created from photos that Liam took on tour over the last year. The process of making these artworks was very similar to the music: create something from the material you have without doubting yourself - focusing on the creative process rather than the perfect end results.


Liam had a very clear idea in mind for how he wanted the visuals to look. He wrote out the popups and we worked together to create a satisfying yet messy desktop feel. I wanted to expand the design further as fans opened up the vinyl. As though going through the folders themselves, the cover being the folder, the inner sleeve being the images in the folder, the centre labels being the code. I thought it would be fun to include the loading icon that would spin as the vinyl turned, as demonstrated here.

During the ‘Bad With Names’ promo campaign, Liam Shortall produced 108 new demo ideas for corto.alto, a process not focused on perfection, but rather with the aim to produce as many ideas as possible and deepen his individual writing and production style. 


Early 2024, he had 108 ideas in a folder - not fully composed tracks that would be placed well on a standard 12 track album, but not throw away ideas either. 

He decided to dedicate the following 4 months to finish 30 of these tracks; recording some of his favourite musicians in his home studio and remotely. The goal wasn’t to make a perfectly clean and polished album, but to get these ideas out into the world and explore new grooves, sound design worlds and composition ideas 


Each track has its own single artwork created from photos that Liam took on tour over the last year. The process of making these artworks was very similar to the music: create something from the material you have without doubting yourself - focusing on the creative process rather than the perfect end results.


Liam had a very clear idea in mind for how he wanted the visuals to look. He wrote out the popups and we worked together to create a satisfying yet messy desktop feel. I wanted to expand the design further as fans opened up the vinyl. As though going through the folders themselves, the cover being the folder, the inner sleeve being the images in the folder, the centre labels being the code. I thought it would be fun to include the loading icon that would spin as the vinyl turned, as demonstrated here.

During the ‘Bad With Names’ promo campaign, Liam Shortall produced 108 new demo ideas for corto.alto, a process not focused on perfection, but rather with the aim to produce as many ideas as possible and deepen his individual writing and production style. 


Early 2024, he had 108 ideas in a folder - not fully composed tracks that would be placed well on a standard 12 track album, but not throw away ideas either. 

He decided to dedicate the following 4 months to finish 30 of these tracks; recording some of his favourite musicians in his home studio and remotely. The goal wasn’t to make a perfectly clean and polished album, but to get these ideas out into the world and explore new grooves, sound design worlds and composition ideas 


Each track has its own single artwork created from photos that Liam took on tour over the last year. The process of making these artworks was very similar to the music: create something from the material you have without doubting yourself - focusing on the creative process rather than the perfect end results.


Liam had a very clear idea in mind for how he wanted the visuals to look. He wrote out the popups and we worked together to create a satisfying yet messy desktop feel. I wanted to expand the design further as fans opened up the vinyl. As though going through the folders themselves, the cover being the folder, the inner sleeve being the images in the folder, the centre labels being the code. I thought it would be fun to include the loading icon that would spin as the vinyl turned, as demonstrated here.

During the ‘Bad With Names’ promo campaign, Liam Shortall produced 108 new demo ideas for corto.alto, a process not focused on perfection, but rather with the aim to produce as many ideas as possible and deepen his individual writing and production style. 


Early 2024, he had 108 ideas in a folder - not fully composed tracks that would be placed well on a standard 12 track album, but not throw away ideas either. 

He decided to dedicate the following 4 months to finish 30 of these tracks; recording some of his favourite musicians in his home studio and remotely. The goal wasn’t to make a perfectly clean and polished album, but to get these ideas out into the world and explore new grooves, sound design worlds and composition ideas 


Each track has its own single artwork created from photos that Liam took on tour over the last year. The process of making these artworks was very similar to the music: create something from the material you have without doubting yourself - focusing on the creative process rather than the perfect end results.


Liam had a very clear idea in mind for how he wanted the visuals to look. He wrote out the popups and we worked together to create a satisfying yet messy desktop feel. I wanted to expand the design further as fans opened up the vinyl. As though going through the folders themselves, the cover being the folder, the inner sleeve being the images in the folder, the centre labels being the code. I thought it would be fun to include the loading icon that would spin as the vinyl turned, as demonstrated here.

LET'S WORK TOGETHER…

LET'S WORK

TOGETHER…