
JGRREY IF NOT NOW?


Multi-talented musician JGrrey recently dropped their soulful, wonderfully produced and impressively versatile EP, If Not Now – arriving as a culmination of an extensive period of personal development for the singer.
After gaining notoriety for her incredible COLORS performance of ‘Don’t Fade’ in 2017, the star found herself opening for the likes of Billie Eilish in 2019, the same year in which she’d go onto release her critically acclaimed debut EP, Grreydaze. That release would set the precedent for the artist’s musical identity in which she’d showcase unwavering vulnerability, alongside buttery-smooth vocals and a keen eye for experimental production.
Now, after years of sharpening the tools in her arsenal, JGrrey’s latest EP is the strongest showing of her undeniable talents yet. From introspective slow jams to rebellious punk infused bangers, the musician serves up a wonderfully eclectic musical serving. After her hiatus, JGrrey has returned with a point to prove – and she’s certainly more than done that.
I worked with Jen to develop further the motif of cell structures, this time looking at eggs and bubbles. Taking the photoshoot by Leanda Heler I warped JGrrey’s image with bubble structures and illustration to enhance the effect.
Multi-talented musician JGrrey recently dropped their soulful, wonderfully produced and impressively versatile EP, If Not Now – arriving as a culmination of an extensive period of personal development for the singer.
After gaining notoriety for her incredible COLORS performance of ‘Don’t Fade’ in 2017, the star found herself opening for the likes of Billie Eilish in 2019, the same year in which she’d go onto release her critically acclaimed debut EP, Grreydaze. That release would set the precedent for the artist’s musical identity in which she’d showcase unwavering vulnerability, alongside buttery-smooth vocals and a keen eye for experimental production.
Now, after years of sharpening the tools in her arsenal, JGrrey’s latest EP is the strongest showing of her undeniable talents yet. From introspective slow jams to rebellious punk infused bangers, the musician serves up a wonderfully eclectic musical serving. After her hiatus, JGrrey has returned with a point to prove – and she’s certainly more than done that.
I worked with Jen to develop further the motif of cell structures, this time looking at eggs and bubbles. Taking the photoshoot by Leanda Heler I warped JGrrey’s image with bubble structures and illustration to enhance the effect.
Multi-talented musician JGrrey recently dropped their soulful, wonderfully produced and impressively versatile EP, If Not Now – arriving as a culmination of an extensive period of personal development for the singer.
After gaining notoriety for her incredible COLORS performance of ‘Don’t Fade’ in 2017, the star found herself opening for the likes of Billie Eilish in 2019, the same year in which she’d go onto release her critically acclaimed debut EP, Grreydaze. That release would set the precedent for the artist’s musical identity in which she’d showcase unwavering vulnerability, alongside buttery-smooth vocals and a keen eye for experimental production.
Now, after years of sharpening the tools in her arsenal, JGrrey’s latest EP is the strongest showing of her undeniable talents yet. From introspective slow jams to rebellious punk infused bangers, the musician serves up a wonderfully eclectic musical serving. After her hiatus, JGrrey has returned with a point to prove – and she’s certainly more than done that.
I worked with Jen to develop further the motif of cell structures, this time looking at eggs and bubbles. Taking the photoshoot by Leanda Heler I warped JGrrey’s image with bubble structures and illustration to enhance the effect.
Multi-talented musician JGrrey recently dropped their soulful, wonderfully produced and impressively versatile EP, If Not Now – arriving as a culmination of an extensive period of personal development for the singer.
After gaining notoriety for her incredible COLORS performance of ‘Don’t Fade’ in 2017, the star found herself opening for the likes of Billie Eilish in 2019, the same year in which she’d go onto release her critically acclaimed debut EP, Grreydaze. That release would set the precedent for the artist’s musical identity in which she’d showcase unwavering vulnerability, alongside buttery-smooth vocals and a keen eye for experimental production.
Now, after years of sharpening the tools in her arsenal, JGrrey’s latest EP is the strongest showing of her undeniable talents yet. From introspective slow jams to rebellious punk infused bangers, the musician serves up a wonderfully eclectic musical serving. After her hiatus, JGrrey has returned with a point to prove – and she’s certainly more than done that.
I worked with Jen to develop further the motif of cell structures, this time looking at eggs and bubbles. Taking the photoshoot by Leanda Heler I warped JGrrey’s image with bubble structures and illustration to enhance the effect.





the process
Using a mixture of washing up liquid and powdered lubricant I created a mix that I could manipulate and form bubbles with a little bit of control. I placed my iPad screen beneath a frame with glass and manipulated the bubbly mixture over the top of it, taking images through the layers of glass, bubbles. The resulting visuals were alien and warped, slightly glowing and intriguing. Close crops of the images further warped the facial structure removing bounds to create a green cell structure that extends beyond the vision of the viewer. An oily rainbow effect in the shadowed ares provides further depth to the images and contrast to the vivid green.
Using a mixture of washing up liquid and powdered lubricant I created a mix that I could manipulate and form bubbles with a little bit of control. I placed my iPad screen beneath a frame with glass and manipulated the bubbly mixture over the top of it, taking images through the layers of glass, bubbles. The resulting visuals were alien and warped, slightly glowing and intriguing. Close crops of the images further warped the facial structure removing bounds to create a green cell structure that extends beyond the vision of the viewer. An oily rainbow effect in the shadowed ares provides further depth to the images and contrast to the vivid green.
Using a mixture of washing up liquid and powdered lubricant I created a mix that I could manipulate and form bubbles with a little bit of control. I placed my iPad screen beneath a frame with glass and manipulated the bubbly mixture over the top of it, taking images through the layers of glass, bubbles. The resulting visuals were alien and warped, slightly glowing and intriguing. Close crops of the images further warped the facial structure removing bounds to create a green cell structure that extends beyond the vision of the viewer. An oily rainbow effect in the shadowed ares provides further depth to the images and contrast to the vivid green.
Using a mixture of washing up liquid and powdered lubricant I created a mix that I could manipulate and form bubbles with a little bit of control. I placed my iPad screen beneath a frame with glass and manipulated the bubbly mixture over the top of it, taking images through the layers of glass, bubbles. The resulting visuals were alien and warped, slightly glowing and intriguing. Close crops of the images further warped the facial structure removing bounds to create a green cell structure that extends beyond the vision of the viewer. An oily rainbow effect in the shadowed ares provides further depth to the images and contrast to the vivid green.




